In December 2021, LFM hosted “Un Racconto Italiano,” a TikTok event to celebrate the year’s achievements with media, S&M business, music industry leaders, and clients. The event showcased TikTok’s unique role in fostering creativity and provided a platform for exploring diverse content and business areas.
Held at Spazio Krizia, the venue was transformed into a “TikTok world,” where guests experienced the platform’s features through themed areas. The event spanned two days: one for Italian media and the other for music professionals and business clients.