• Anno:
    2019
  • Client:
    Huawei
  • Commission:
    LFM spa

Huawei fashion flair

Fashion Flair: Where AI Meets Fashion in a Groundbreaking Show

Fashion Flair was organized to unveil the inaugural fashion capsule collection co-created by Huawei’s P30 Pro AI and fashion designer Anna Yang, marking the global launch of Huawei P30 Pro. The event featured a one-of-a-kind runway show attended by national and international celebrities, as well as fashion industry press. Fashion Flair stood as an ambitious experimental project, showcasing how technology and human creativity can merge to produce an original and exciting fashion collection.

The show was not only about the capsule collection but also highlighted Mr. P, a Kuka robot made up of 40 devices, which animated the entire runway presentation. Through real-time photos and videos, Mr. P illustrated the impressive features of the new smartphone, further blending technology with fashion in an unforgettable display.

 

Fashion Flair dazzled with vibrant dances and color interplay, interspersed with 50X zoom performances highlighting the intricate details of each garment. Spectacular videos showcased the new low-light sensors, capturing perfect photos even in dim lighting. Following the show, guests immersed themselves in the Huawei world through five unique Instagrammable zones that celebrated the brand’s unparalleled colors and features. To top off the evening, English band Clean Bandit performed live in Milan for Fashion Flair. This project, executed by LFM Group, was recognized as one of the most innovative events of the year, winning the BEA 2019 award for Best Technological Event and securing second place for Best Media & PR Event.