For the Honor Hulk Global Roadshow, we created a global guidebook aimed at developing assets for itinerant events and temporary shops, focusing on the launch of Honor’s latest device. We proposed three modular stand sizes to fit various event spaces, ensuring flexibility and adaptability. Alongside this, we crafted a comprehensive visual campaign, including advertisements for shopping centers and public spaces, to maximize exposure and impact.
Additionally, we designed a mobile track concept that would transport the event format across multiple locations, allowing for a consistent and engaging experience. This approach ensures that the Honor Hulk Global Roadshow reaches diverse audiences while maintaining a cohesive brand presence throughout the tour.
